HYDROPONIC VEGETABLE MARKETING STRATEGY IN PALU CITY INDONESIA
Article History
Submited : January 24, 2022
Published : January 28, 2022
Keywords:
Hydroponics is plant cultivation that utilizes water media without using soil. The hydroponic vegetable products produced are diverse, ranging from kale, bok choy, mustard greens, and lettuce. This study aimed to identify internal and external factors that influence marketing and identify marketing strategies for hydroponic vegetables in Palu City. The results showed that the evaluation of the internal and external factors showed that the strength factor had a score of 1.85, the weakness factor was 1.26, the opportunity factor was 1.74, and the threat factor was 1.16. Thus, the highest score was achieved by internal factors (strength) of 1.85, and the lowest was the weakness of 1.16. Hydroponic vegetable marketing in Palu City is in the SO Strategy. In this condition, it has great power and great opportunities to market.
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Asriani., Wa Embe., Fitria Napu., Dhian Herdhiansyah., 2020. Persepsi Masyarakat terhadap Agribisnis Sayuran Metode Hidroponik Starterkit Wick di Kota Kendari. Mimbar Agribisnis. Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis. Januari 2020 6(1) : 11-18
Assauri, Sofjan, 2002. Manajemen Pemasaran Dasar Konsep dan Strategi, PT Raja Grafindo Persada, Jakarta.
Basri, Arie Hapsani Hasan, and Mahmudah Mahmudah. 2020. “THE EFFECT OF HYDROPONIC NUTRITION LEVELS ON THE GROWTH OF MUSTARD (BRASSICA SP.) PLANTS.” SINTA Journal (Science, Technology, and Agricultural) 1 (1): 40–52. https://doi.org/10.37638/sinta.1.1.40-52.
Cifuentes‐Torres, Liliana, Leopoldo G. Mendoza‐Espinosa, Gabriel Correa‐Reyes, and Luis Walter Daesslé. 2021. “Hydroponics with Wastewater: A Review of Trends and Opportunities.” Water and Environment Journal 35 (1): 166–80. https://doi.org/10.1111/wej.12617.
BBPP-Lembaga. (2017). Balai Besar Pelatihan Pertanian Lembaga. Kementerian Pertanian Badan Penyuluh Dan Pengembangan SDM Pertanian.
Eka Handriani, 2011.Pengaruh Faktor Internal Eksternal, Entrepreneurial Skill, Strategi Dan Kinerja Terhadap Daya Saing Ukm Di Kabupaten Semarang, Dinamika Sosial Ekonomi, Volume 7 Nomor 1, Edisi Mei 2011, Hal. 47-48
Fahmi, Irham., 2010. Manajemen Risiko Teori, Kasus, Dan Solusi, Alvabeta Bandung.
Khotijah, Siti., 2004. Smart Strategi Of Marketing Persaingan Pasar Global, AFABETA, Bandung,
Kotler Philip. 2002. Manajemen Pemasaran, terjemahan Hendra Teguh, edisi Millinium, cetakan kesepuluh, Prenhalindo, Jakarta.
___________. 2009 Menejemen Pemasaran, Erlangga, Jakarta.
Khan, Saad, Ankit Purohit, and Nikita Vadsaria. 2021. “Hydroponics: Current and Future State of the Art in Farming.” Journal of Plant Nutrition 44 (10): 15–38. https://doi.org/10.1080/01904167.2020.1860217.
Maucieri, Carmelo, Carlo Nicoletto, Erik van Os, Dieter Anseeuw, Robin Van Havermaet, and Ranka Junge. 2019. “Hydroponic Technologies.” In Aquaponics Food Production Systems, edited by Simon Goddek, Alyssa Joyce, Benz Kotzen, and Gavin M. Burnell, 77–110. Cham: Springer International Publishing. https://doi.org/10.1007/978-3-030-15943-6_4.
Suryani, Ela, Lisa Virdinarti Putra, Na’imah Much Muf’afidah, and Cholifatul v Lestari, Endah Prapti. 2011. Pemasaran Strategik: Bagaimana Meraih Keunggulan Kompetitif Edisi Pertama. Graha Ilmu. Yogyakarta.
Nilasari, Senja. 2014. Manajemen Strategi. Dunia Cerdas. Jakarta Timur.
Noviani, Nomi dan Sri Wahyuni., 2016. Analisis Strategi Pemasaran Sayuran Hidroponik Merek Papamama Farm. Jurnal Penelitian Pendidikan Sosial Humaniora, Vol 1 No 1 Mei th 2016, pp 29-42.
Rangkuti., 2009. Ananlisis SWOT. Gramedia Pustaka Utama. Jakarta
Roidah, Ida Syamsu., 2014. Pemanfaatan Lahan dengan Menggunakan Sistem Hidroponik. Jurnal Universitas Tulungagung Bonorowo Vol 1. No 2 Tahun 2014.
Rosliani, R., dan Sumarni, N. 2005. Budidaya Tanaman Sayuran dengan Sistem
Hidroponik. Monografi (27) : ISBN : 979-8403-36-2. Balai Penelitian Tanaman Sayuran. Bandung.
Sambo, Paolo, Carlo Nicoletto, Andrea Giro, Youry Pii, Fabio Valentinuzzi, Tanja Mimmo, Paolo Lugli, et al. 2019. “Hydroponic Solutions for Soilless Production Systems: Issues and Opportunities in a Smart Agriculture Perspective.” Frontiers in Plant Science 10 (July): 923. https://doi.org/10.3389/fpls.2019.00923.
Sami, Abdulkadir., Mohammad Harisudin, Setyowati., 2017. Strategi Pemasaran Sayuran Hidroponik di PT. Kebun Sayur Segar Parung Farn Kabupaten Bogor Provinsi Jawa Barat. Agrista : Vol 5 No 3 September 2017 : 1-13 ISSN : 2301-1713.
Santi, Eva Dolorosa., dan Imelda. 2019. Strategi Pemasaran Sayuran Hidroponik Lokal di Kota Pontianak. Jurnal Sains Mahasiswa Pertanian Vol 8, No 2 (2019)., April 2019.
Sedarmayanti. 2014. Manajemen Strategi, Edisi 1. PT Refika Aditama. Bandung
Sengkey, Mercy Y., Welson M. Wangke., dan Elsje P. Manginsela., 2017. Persepsi Masyarakat terhadap Hidroponik di Kelurahan Teling Bawah, Kota Manado. Agri-Sosio Ekonomi Unstrat, ISSN 1907-4298, Volume 13 Nomor 2, Mei 2017 :33-46.
Steven, George. 2019. “Chemical Contents of Hydroponic Plants.” International Journal of Chemical & Material Sciences. https://doi.org/10.31295/ijcms.v2n1.83.
Hidayah. 2020. “Analysis of the Hydroponics Program in Instilling an Environmental Care Attitude for Elementary School Students.” Jurnal Penelitian Dan Pengkajian Ilmu Pendidikan: E-Saintika 4 (3): 299. https://doi.org/10.36312/e-saintika.v4i3.273
Sutiyoso, Y. 2004. Hidroponik ala Yos. Penebar Swadaya. Jakarta.
Wijaya, Indra dan Sri Setyo Iriani. 2013. Pengaruh Citra Merek Terhadap Loyalitas Konsumen.Jurnal Ilmu Manajemen, Vol. 1 No.3 Mei 2013, hlm 911.
.
Malik, S., Sulmi, S., Khatima, H., Damayanti, L., & Rauf, R. (2022). HYDROPONIC VEGETABLE MARKETING STRATEGY IN PALU CITY INDONESIA. AGROLAND The Agricultural Sciences Journal (e-Journal), 8(2), 144 - 151. https://doi.org/10.22487/agroland.v8i2.1150
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