MARKETING ANALYSIS OF DUCK EGGS IN PUURODA VILLAGE, BAULA DISTRICT, KOLAKA REGENCY

Authors

  • Campina Illa Prihantini Sembilanbelas November Kolaka University
  • Dewi Yulan Dari Agribusiness Study Program , Faculty of Agriculture, Fisheries and Animal Husbandry, Sembilanbelas November University, Kolaka.
  • Nurhaliza Nurhaliza Agribusiness Study Program , Faculty of Agriculture, Fisheries and Animal Husbandry, Sembilanbelas November University, Kolaka.
  • Herdiansyah Herdiansyah Agribusiness Study Program , Faculty of Agriculture, Fisheries and Animal Husbandry, Sembilanbelas November University, Kolaka
  • Nirma Nirma Agribusiness Study Program , Faculty of Agriculture, Fisheries and Animal Husbandry, Sembilanbelas November University, Kolaka.
  • Asharil Yaqub Agribusiness Study Program , Faculty of Agriculture, Fisheries and Animal Husbandry, Sembilanbelas November University, Kolaka.

DOI:

https://doi.org/10.22487/agroland.v0i0.897

Keywords:

Duck Eggs, Marketing Channels, Efficiency

Abstract

This study aimed to determine the channel and efficiency of marketing duck eggs in Puuroda Village, Baula District, Kolaka Regency. The research and data collection methods were surveys, observations, and interviews using a questionnaire. There are three marketing channels for duck eggs in Puuroda Village, Baula District, Kolaka Regency. Based on the farmer's share analysis results, the highest is retailer marketing channel I, with a farmer's share value of 100%. In contrast, the lowest is in marketing channel III, with a farmer share value of 71.42%. Based on the study results, it is recommended to lay duck breeders in Puuroda Village, Baula District, Kolaka Regency to sell duck eggs directly to consumers or directly to duck egg retailers.

Downloads

Download data is not yet available.

References

Downloads

Published

2021-10-08

Issue

Vol. 8 No. 2 (2021): December

Section

Articles

License

 

AGROLAND The Agricultural Sciences Journal (e-Journal) is licensed under a Creative Commons Attribution-Share Alike 4.0 International License

All articles published Open Access are free for everyone to read and download. Under the CC-BY-SA license, authors retain ownership of the copyright for their article, but authors grant others permission to use the content of publications in AGROLAND The Agricultural Sciences Journal (e-Journal) in whole or in part provided that the original work is properly cited.

Users (redistributors) of AGROLAND The Agricultural Sciences Journal (e-Journal) are required to cite the original source, including the author's names, AGROLAND The Agricultural Sciences Journal (e-Journal) as the initial source of publication, year of publication, and volume number.