ANALISIS PEMASARAN KELAPA DALAM DI DESA MELI KECAMATAN BALAESANG KABUPATEN DONGGALA
Article History
Submited : Desember 15, 2022
Published : Desember 1, 2022
The objective of this study is to identify the type of marketing channels, marketing margins, the proportion of the price given to farmers, and the effectiveness of marketing coconut in Meli village, Balaesang sub district, Donggala district, which was conducted between January and March 2022. A total of 33 farmers were chosen randomly from a population of 125 farmers, and the sample of traders was determined using the snowball method, which resulted in 2 collectors and 1 wholesaler, for a total of 36 respondents. The research revealed that there are two marketing channels in Meli Village: Channel I (farmers - collectors - wholesalers - consumers) with a margin of IDR 1,300/kg and a farmer's share of 60.6%, and Channel II (farmers - wholesalers - consumers) with a margin of IDR 700/kg and a farmer's share of 78.8%. The marketing efficiency of Channel I is 30.88%, and that of Channel II is 28.64%. Overall, Channel II is more efficient than Channel I, as it has a smaller margin, a larger price share for farmers, and a lower efficiency value. Therefore, the short marketing channel is more efficient than the long channel.
Badan Pusat Statistik. 2021. Kabupaten Donggala Dalam Angka 2022, Palu.
Darmawan, N., Syukur, U, dan Hendra, P. 2020. Pemasaran Barang Jadi Berbasis Eboni di Perusahaan Sumber Urip Eboni Melalui Analisis SWOT. Jurnal Warta Rimba. Vol. 8(1): 34 – 41.
Fatoni, A., Rochdiani, D. dan Sudradjat. 2017. Efisiensi Pemasaran Pepaya (Carica papaya L.) Varietas Calina IPB-9 (Suatu Kasus di Kecamatan Langensari Kota Banjar). Jurnal Ilmiah Mahasiswa AGROINFO GALUH. Vol. 4(1): 506-513.
Gomes-Copeland, K.K.P., Santos, I.R.I., Almeida, F.T.C dan Ledo, A.S. 2015. Performance pf Cryoprotectants, Dehydration Methods and Tertrazolium Test on the Zygotic of BGD Coconut. Scientia Plena. Vol. 11(5):1-7.
Lathifah, Radiansah, D, Indahrastuti, E. 2021. Analisis Saluran Tataniaga dan Margin Tataniaga Kelapa di Kecamatan Sungai Kakap Kabupaten Kubu Raya. Jurnal Agribisnis. Vol.23(1):30 – 42.
Masyrofie. 1994. Diktat Pemasaran Hasil Pertanian. Jurusan Sosial Ekonomi Pertanian. Universitas Brawijaya. Malang.
Nuriati, N. K. 2018. Analisis Efisiensi Saluran Pemasaran Ikan Tongkol Hasil Tangkapan Nelayan di Desa Seraya Timur Kecamatan Karangasem. Jurnal Pendidikan Ekonomi Undiksha. Vol.10(2):512 – 522.
Pracaya, P.C Kahono. 2016. Budidaya kelapa (Cocos nucivera L.). PT Sunda Kelapa Pustaka. Jakarta.
Prasetyo, C, A. I. Sari, S. Emawati, E. T. Rahayu dan S. H. Purnomo. 2015. Analisis Pemasaran Ternak Sapi Potong di Kecamatan Sawangan Kabupaten Magelang. Jurnal Sains Peternakan. Vol. 13(2):65 – 72.
Putri, Yudhit, R, Siswanto, I. S dan Wiludjeng. R. 2014. Farmer’s Share dan Efisiensi Saluran Pemasaran Kacang Hijau di Kecamatan Godong Kabupaten Grobogan. Jurnal Agri Wiralodra. Vol.6(2):28 – 35.
Retno, D. 2017. Ekonomika Agribisnis. Griya Samata Permai. Jakarta.
Rudianto, 2013. Manajemen Akuntansi. Informasi Pengambilan Keputusan Strategis. Erlangga. Jakarta.
Soekartawi. 2002. Prinsip Dasar Ekonomi Pertanian: Teori dan Aplikasinya. PT. Raja Grafindo. Jakarta.
Sunyoto. D. 2012. Dasar-Dasar Manajemen Pemasaran (Konsep, Strategi, dan Kasus). CAPS. Yogyakarta.
Swastha. B. 2002. Manajemen Pemasaran. Edisi Kedua. Cetakan kedelapan. Penerbit Liberty. Jakarta.
Yulian J, Agus, Y.I dan Sudrajat. 2019. Analisis Saluran Pemasaran Kelapa di Desa Selasari Kecamatan Parigi Kabupaten Pangandaran. Jurnal AGROINFO GALUH. Vol.6(2):278-282.