ANALISIS PENDAPATAN USAHA DAGANG BUAH SEMANGKA NON BIJI (CITRULLUS LANATUS) DI PASAR INPRES MANONDA KECAMATAN PALU BARAT KOTA PALU

Abstract

The study aimed to understand why fruit traders prefer to sell non-seeded watermelons than seeded one, and to determine the income generated by non-seeded watermelon trading at the Manonda Inpres Market in Palu City. It was conducted using a case study approach with a census technique, where all the population was taken as the research sample in September to November 2021. The study found that fruit traders prefer to sell non-seeded watermelons because there is a higher demand for them compared to seeded watermelons. Additionally, the income generated by non-seeded watermelon trading is higher for both wholesalers and retailers. Specifically, the wholesalers earn IDR 7,984,964.29/month, while retailers earn IDR 6,702,528.65/month. The study provides useful insights into the preferences of fruit traders and the income generated by non-seeded watermelon trading.